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- Alisson Franco is the first Sales Engineer at AiFA Labs, leading technical pre-sales for the VELIS agentic AIOps platform since December 2025.
- He built VELIS's pre-sales foundation, including its digital ROI calculator, discovery guides, and repeatable demo frameworks.
- He brings more than 15 years in enterprise IT infrastructure and virtualization, with deep VMware and Veeam experience.
- His career spans Canada and Brazil, including a data centre migration of more than 25,000 servers for major banks.
- Connect with Alisson on LinkedIn, or explore VELIS and book a demo through AiFA Labs.
He built the VELIS pre-sales motion from the ground up: the playbook, the discovery guides, and a digital ROI calculator that ties automation to financial outcomes.
Who is Alisson Franco?
Alisson Franco is a sales engineer with more than 15 years of experience in enterprise IT infrastructure and virtualization. He spent most of that career in systems administration and VMware consulting across Brazil and Canada, and now brings that hands-on operations background to AiFA Labs and its VELIS agentic AIOps platform. He is based in Niagara Falls, Ontario, and works in both English and Portuguese.
Alisson’s role at AiFA Labs
As AiFA Labs' first Sales Engineer, Alisson leads technical pre-sales for VELIS. He owns the go-to-market strategy, technical positioning, and pre-sales execution for the platform, and he built the pre-sales motion from scratch, including a sales playbook, discovery guides, and repeatable demo frameworks.
What he built for VELIS
Alisson designed and implemented the digital ROI calculator that quantifies the business value of VELIS for prospects and strategic partners. He architected real-world automation use cases across infrastructure health checks, incident remediation, patching workflows, and user provisioning, drawing on his years running enterprise IT operations. He also acts as the technical voice of the customer, turning prospect feedback into roadmap input on connector integrations, PowerShell support, and multi-agent deployment.
Career background
Alisson's path into sales engineering runs through operations. He started in infrastructure support, worked for years as a VMware consultant and specialist, and then held senior system administration roles before joining AiFA Labs. The table below traces that route.
- 2025 to presentSales EngineerAiFA Labs
- 2023 to 2026Senior System AdministratorSSENSE
- 2021 to 2023System Administrator & IT CoordinatorOntario Colleges Library Service
- 2021IT AnalystCronos Group
- 2018 to 2019Senior System AdministratorTriple S Cloud Solutions
- 2013 to 2018VMware Consultant to Senior VMware SpecialistTLD Consultoria
- 2012 to 2013Infrastructure AssistantLANXESS
A few results stand out from that career. During his consulting years in Brazil, he worked on a data centre migration of more than 25,000 servers for major banks including Itaú, Bradesco, and Santander, and spent time as a resident VMware specialist inside Santander Bank's high-pressure War Room. At SSENSE he cut AWS instance costs by 30 percent through resource optimisation, and earlier at LANXESS he rolled out IP telephony that helped reduce the company's annual costs by around 30 percent.
Areas of expertise
Agentic AIOps and VELIS
Alisson works at the front line of agentic AIOps, the category VELIS sits in, where automation moves past detecting incidents to resolving them under policy control. He maps the platform's modules, such as workflow automation, privileged access management, and observability, onto the operational problems enterprise buyers are trying to solve.
Enterprise IT Infrastructure and Virtualization
A long career in hands-on systems administration underpins Alisson's work. He has deep experience with VMware, Veeam Backup, and Cisco networking, across Windows and Linux server environments, AWS, and Azure, along with PowerShell and Python automation.
Sales Engineering and Technical Pre-Sales
Alisson sits between the technical product and the people buying it. He can run a deep infrastructure discussion with engineers and also make the business case to the decision-makers who sign off, and he does both in English and Portuguese.
Education & credentials
Education
Alisson holds a Bachelor of Science in Computer Science from Universidade Cruzeiro do Sul in Brazil, and a diploma in Computer Programming from Seneca College in Toronto.
Certifications
His certifications include VMware Certified Professional 6 in Data Center Virtualization (VCP6-DCV), along with the VMware Sales Professional (VSP) and VMware Technical Sales Professional (VTSP) credentials.
Articles by Alisson
Alisson's writing on VELIS and agentic AIOps will appear here as it is published.
Explore VELIS →Frequently asked questions
What does Alisson Franco do at AiFA Labs?
He is AiFA Labs' first Sales Engineer and leads technical pre-sales for VELIS, the company's agentic AIOps platform.
What is Alisson Franco's technical background?
He spent more than 15 years in enterprise IT infrastructure and virtualization, with deep experience in VMware, Veeam, and cloud platforms across Canada and Brazil.
How can I connect with Alisson Franco?
You can reach him on his LinkedIn profile, or explore VELIS and book a demo through AiFA Labs.